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Washing machine industry the situation to high-end push forward grows in intensi
From;    Author:Stand originally
Industry of Chinese washing machine the situation to high-end push forward grows in intensity. “ comes from Euramerican platen concept as wash clothes of clean concept gain ground gradually, more and more the reception that gets Chinese customer. To manufacturer of traditional home appliance, the promotion of platen product and gain ground, product of the high end in adumbrative move begins to get average household

Industry of Chinese washing machine the situation to high-end push forward grows in intensity. “ comes from Euramerican platen concept as wash clothes of clean concept gain ground gradually, more and more the reception that gets Chinese customer. To manufacturer of traditional home appliance, the promotion of platen product and gain ground, product of the high end in adumbrative move begins to gain the favour of average household user. Wave of blade of land of expert of ” famous home appliance says to the reporter.

According to the State Council home appliance of development research center studies team investigation shows: Washing machine sale grew 24.1 % compared to the same period first half of the year 2008. Among them sale in domestic market grows 25.9 % , export increases 21.2 % , what sale in domestic market grows to basically rely on rural market is flourishing and of washing machine of town market platen upgrade replacement, and export growth basically relies on world platen to make the central move to China.

“ economy is sudden of consumption level of growth, people rise ceaselessly, manufacturing cost raises, the industry is spent centrally rise, it is to drive industry product structure to upgrade, the main factor that company strategy changes to high end. Say of wave of ” land blade.

Land blade wave thinks, china of 4 elements motivate is native land washing machine course of study changes change — to high end—

Above all, home appliance industry rises because of raw material this year, product carriage cost raises those who wait for the manufacturing cost that the element brings to go up raise, to the home appliance such as washing machine, freezer, air conditioning production enterprise is affected the biggest. Manufacturing company wants seek to seek new profit point of growth, improve product performance only, take high-end strategy.

Next, industry of Chinese home appliance has entered phase of market height conformity, also make a few scope little, the enterprise of management not to be pooh-poohed is washed out by the market gradually, this also becomes the massive motive force that urges structure of industry of washing machine industry to optimize.

Investigation data shows, current, the output of washing machine of the rolling-type on market is 185 about, the amount of impeller type washing machine is about 160, the amount of rolling-type washing machine exceeds impeller type washing machine first, have the manner that replaces position of mainstream of impeller type washing machine greatly.
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